The blog post reminisces about PC Connection's quirky and memorable computer catalog ads from the late 80s and 90s, specifically focusing on their use of anthropomorphic raccoons. These ads, created by the agency Mullen, eschewed typical tech advertising tropes and instead employed humor and surreal imagery featuring the raccoons engaging in various activities related to computers, often with absurd results. This unique approach, combined with competitive pricing, helped PC Connection stand out in a crowded market and solidify a loyal customer base who appreciated the lighthearted and entertaining nature of their advertising.
Temu, the popular online marketplace, has stopped running Google Shopping ads in the U.S. While the company hasn't officially stated a reason, the move comes amidst growing concerns about its business practices, including potential connections to forced labor and data security risks. This decision removes a significant source of visibility for Temu, which had heavily relied on these ads to drive traffic and compete with established e-commerce giants. It remains unclear if this is a temporary pause or a permanent shift in Temu's advertising strategy.
HN commenters speculate on Temu's reasons for pulling its Google Shopping ads. Some suggest it's due to poor ROI, citing the intense competition and high cost of Google Ads, especially for a company facing scrutiny over its business practices. Others posit that Temu may be shifting its marketing strategy towards organic search and social media platforms like TikTok, where it's already heavily invested. A few commenters express skepticism about Temu's long-term viability, suggesting the move signals financial trouble, while others believe they're simply optimizing their ad spend and exploring alternative avenues for customer acquisition. The aggressive pricing and potential legal challenges Temu faces are also mentioned as possible contributing factors.
The blog post "What if we made advertising illegal?" explores the potential societal benefits of a world without advertising. It argues that advertising manipulates consumers, fuels overconsumption and unsustainable growth, promotes harmful products, and pollutes public spaces and our minds. By eliminating advertising, the author suggests we could reclaim public space, reduce consumption and waste, foster more meaningful cultural production, and encourage healthier lifestyles. This shift would necessitate new funding models for media and cultural institutions, potentially leading to more diverse and democratic forms of content creation.
HN users generally support the idea of banning or heavily regulating advertising, citing its manipulative nature, negative impact on mental health, contribution to consumerism, and distortion of media. Some propose alternative funding models for media and other services, such as subscriptions, micropayments, or public funding. Several commenters acknowledge the difficulty of implementing such a ban, particularly given the entrenched power of the advertising industry and the potential for black markets. A few dissenting voices argue that advertising plays a vital role in informing consumers and supporting free services, and that a ban would be overly restrictive and harmful to the economy. Several discuss the potential unintended consequences of such a drastic measure.
The 2005 Sony Bravia advertisement, famous for its vibrant depiction of 250,000 bouncing rubber balls cascading down a San Francisco hill, was a significant cultural moment. Shot on location over several days, the ad aimed to showcase the vivid color capabilities of the new Bravia televisions. While digitally enhanced to add more balls and smooth out imperfections, the core of the ad used practical effects, relying on the natural bounce and movement of the balls. Its production involved meticulous planning, street closures, and the collaboration of numerous artists and technicians. The ad became a sensation, boosting Sony's brand and inspiring numerous imitations.
HN commenters largely discuss the effectiveness and memorability of the Bravia ad, with many recalling it vividly years later. Some analyze the technical aspects of its production, noting the lack of CGI and the challenges of shooting with 250,000 bouncy balls. Several compare it favorably to modern advertising, lamenting the perceived decline in creativity and impact. A few users question the practicality and cost of the ad, while others share anecdotes about similar projects or express skepticism about its authenticity. The overall sentiment is one of appreciation for the ad's unique and engaging approach.
A UK watchdog is investigating Apple's compliance with its own App Tracking Transparency (ATT) framework, questioning why Apple's first-party apps seem exempt from the same stringent data collection rules imposed on third-party developers. The Competition and Markets Authority (CMA) is particularly scrutinizing how Apple gathers and uses user data within its own apps, given that it doesn't require user permission via the ATT pop-up prompts like third-party apps must. The probe aims to determine if this apparent double standard gives Apple an unfair competitive advantage in the advertising and app markets, potentially breaching competition law.
HN commenters largely agree that Apple's behavior is hypocritical, applying stricter tracking rules to third-party apps while seemingly exempting its own. Some suggest this is classic regulatory capture, where Apple leverages its gatekeeper status to stifle competition. Others point out the difficulty of proving Apple's data collection is for personalized ads, as Apple claims it's for "personalized experiences." A few commenters argue Apple's first-party data usage is less problematic because the data isn't shared externally, while others counter that the distinction is irrelevant from a privacy perspective. The lack of transparency around Apple's data collection practices fuels suspicion. A common sentiment is that Apple's privacy stance is more about marketing than genuine user protection. Some users also highlight the inherent conflict of interest in Apple acting as both platform owner and app developer.
Google altered its Super Bowl ad for its Bard AI chatbot after it provided inaccurate information in a demo. The ad showcased Bard's ability to simplify complex topics, but it incorrectly stated the James Webb Space Telescope took the very first pictures of a planet outside our solar system. Google corrected the error before airing the ad, highlighting the ongoing challenges of ensuring accuracy in AI chatbots, even in highly publicized marketing campaigns.
Hacker News commenters generally expressed skepticism about Google's Bard AI and the implications of the ad's factual errors. Several pointed out the irony of needing to edit an ad showcasing AI's capabilities because the AI itself got the facts wrong. Some questioned the ethics of heavily promoting a technology that's clearly still flawed, especially given Google's vast influence. Others debated the significance of the errors, with some suggesting they were minor while others argued they highlighted deeper issues with the technology's reliability. A few commenters also discussed the pressure Google is under from competitors like Bing and the potential for AI chatbots to confidently hallucinate incorrect information. A recurring theme was the difficulty of balancing the hype around AI with the reality of its current limitations.
Warner Bros. Discovery is releasing full-length, classic movies on their free, ad-supported YouTube channels like "WB Movies" and genre-specific hubs. This strategy aims to monetize their vast film library content that isn't performing well on streaming services. By utilizing YouTube's existing audience and ad infrastructure, they can generate revenue from these older films without the costs associated with maintaining their own streaming platform or licensing deals. This also allows them to experiment with different ad formats and potentially drive traffic to their Max streaming service by showcasing their library's depth.
Hacker News commenters discuss several potential reasons for Warner Bros. Discovery's strategy of releasing free, ad-supported movies on YouTube. Some suggest it's a way to monetize their back catalog of less popular films that aren't performing well on streaming services. Others posit it's an experiment in alternative distribution models, given the ongoing challenges and costs associated with maintaining their own streaming platform. The possibility of YouTube offering better revenue sharing than other platforms is also raised. Several commenters express skepticism about the long-term viability of this strategy, questioning whether ad revenue alone can be substantial enough. Finally, some speculate that this move might be a precursor to shutting down their existing streaming services altogether.
The Asurion article outlines how to manage various Apple "intelligence" features, which personalize and improve user experience but also collect data. It explains how to disable Siri suggestions, location tracking for specific apps or entirely, personalized ads, sharing analytics with Apple, and features like Significant Locations and personalized recommendations in apps like Music and TV. The article emphasizes that disabling these features may impact the functionality of certain apps and services, and offers steps for both iPhone and Mac devices.
HN commenters largely express skepticism and distrust of Apple's "intelligence" features, viewing them as data collection tools rather than genuinely helpful features. Several comments highlight the difficulty in truly disabling these features, pointing out that Apple often re-enables them with software updates or buries the relevant settings deep within menus. Some users suggest that these "intelligent" features primarily serve to train Apple's machine learning models, with little tangible benefit to the end user. A few comments discuss specific examples of unwanted behavior, like personalized ads appearing based on captured data. Overall, the sentiment is one of caution and a preference for maintaining privacy over utilizing these features.
Summary of Comments ( 9 )
https://news.ycombinator.com/item?id=43761633
HN commenters fondly recalled the iconic PC Connection raccoon ads, praising their humor and distinct style in a time before ubiquitous internet advertising. Some shared personal anecdotes of looking forward to the ads and appreciating their creativity. Several remembered the company's clever catalog copy and overall quirky brand identity, with a few noting the ads' effectiveness in making the company memorable. A couple of users pointed out the high production quality of the ads, suggesting they were likely expensive to produce, reflecting a different era of advertising. One commenter mentioned the "bathtub" ad as particularly memorable, while another questioned if the ads were actually effective in driving sales.
The Hacker News post "The raccoons who made computer magazine ads great" (linking to a Technologizer article about PC Connection's raccoon-themed ads) generated a moderate number of comments, primarily focusing on nostalgia for the quirky, memorable advertising of the early computer era.
Several commenters reminisced about the distinct personality of PC Connection's ads, specifically citing the raccoons as a key element. One commenter highlighted the effectiveness of using humor and distinctive characters in a market saturated with dry, technical information. They felt the raccoons provided a welcome break from the norm and made PC Connection stand out. This sentiment was echoed by others who fondly remembered looking forward to the ads and appreciating the company's playful approach.
The discussion also touched upon the broader advertising landscape of that period. Commenters contrasted the creativity and humor of older ads with what they perceived as the bland and often intrusive nature of modern online advertising. Some suggested that the limitations of print media forced advertisers to be more inventive, leading to more memorable campaigns. The limited space and lack of interactivity encouraged concise, impactful messaging and visually arresting designs, like the raccoon-centric approach of PC Connection.
A few commenters shared personal anecdotes about their interactions with PC Connection, reinforcing the idea that the company's unique advertising contributed to a strong brand identity. One user mentioned owning a PC Connection mug featuring the iconic raccoons, highlighting the successful extension of the advertising campaign into merchandise.
While there wasn't a dominant, overarching theme beyond the appreciation for PC Connection's advertising, the comments collectively represent a nostalgic reflection on a bygone era of computer marketing. The raccoons served as a catalyst for this broader discussion about the changing nature of advertising and the effectiveness of distinctive, humorous campaigns in a crowded market.