Stories with Tag Temu

• Temu pulls its U.S. Google Shopping ads

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  Posted: 2025-04-14 23:43:56

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  Temu, the popular online marketplace, has stopped running Google Shopping ads in the U.S. While the company hasn't officially stated a reason, the move comes amidst growing concerns about its business practices, including potential connections to forced labor and data security risks. This decision removes a significant source of visibility for Temu, which had heavily relied on these ads to drive traffic and compete with established e-commerce giants. It remains unclear if this is a temporary pause or a permanent shift in Temu's advertising strategy.

  The online retailer Temu, known for its remarkably low prices and extensive selection of goods, has ceased its advertising campaigns on Google Shopping within the United States. This strategic shift, reported by Search Engine Land on October 26, 2023, removes Temu's product listings from the prominent product carousels and individual product listing ads that appear within Google's search results and dedicated Shopping tab. While the precise rationale behind this decision remains undisclosed by Temu, it marks a significant alteration in the company's approach to attracting customers in the highly competitive American e-commerce landscape. Previously, Temu had invested heavily in Google Shopping ads, leveraging the platform's expansive reach to showcase its diverse product catalog to a broad audience of online shoppers. This cessation of paid Google Shopping campaigns suggests a potential recalibration of Temu's marketing strategy, possibly indicating an exploration of alternative advertising avenues or a renewed focus on organic search visibility and other promotional channels. The impact of this move on Temu's visibility and sales performance in the U.S. market remains to be seen, as the company continues to navigate the complexities of establishing a strong presence amidst established e-commerce giants. For the time being, consumers seeking Temu's products will need to navigate directly to the company's website or app, rather than encountering them directly within Google's shopping-focused interfaces.

  • Temu
  • Google Shopping
  • Advertising
  • e-commerce
  • Online Retail
  • Search Engine Marketing
  • SEM
  • Digital Marketing
  • Paid Search
  • Cost Optimization
  • marketing strategy
  • US Market

  Summary of Comments ( 521 )
  https://news.ycombinator.com/item?id=43687495

  Verbose tl;dr

  HN commenters speculate on Temu's reasons for pulling its Google Shopping ads. Some suggest it's due to poor ROI, citing the intense competition and high cost of Google Ads, especially for a company facing scrutiny over its business practices. Others posit that Temu may be shifting its marketing strategy towards organic search and social media platforms like TikTok, where it's already heavily invested. A few commenters express skepticism about Temu's long-term viability, suggesting the move signals financial trouble, while others believe they're simply optimizing their ad spend and exploring alternative avenues for customer acquisition. The aggressive pricing and potential legal challenges Temu faces are also mentioned as possible contributing factors.

  The Hacker News post titled "Temu pulls its U.S. Google Shopping ads" has generated several comments discussing the implications of Temu's decision to halt its Google Shopping ad campaigns in the United States. The discussion primarily revolves around speculation on the reasons behind the move and its potential impact on Temu's business.

  Several commenters suggest that Temu's aggressive advertising spending on platforms like Google and Meta might have been unsustainable, leading to diminishing returns. They posit that Temu might be exploring alternative, potentially more cost-effective, marketing strategies. Some users speculate that the focus could shift towards organic search optimization or other advertising channels.

  The effectiveness of Google Shopping ads for a business model like Temu's is also debated. Some commenters argue that Temu's ultra-low prices and reliance on a vast catalog of products might not align well with the product-specific nature of Google Shopping ads. They suggest that broader brand awareness campaigns might be more suitable for Temu's approach.

  Another thread of discussion revolves around the competitive landscape and the potential influence of established players like Amazon and Shein. Commenters speculate on the role of competition in shaping Temu's advertising strategies.

  There's also some discussion about the potential impact on Google's advertising revenue, though most commenters seem to believe the impact will be minimal given Google's overall size and advertising portfolio.

  Finally, a few comments touch upon the potential regulatory and legal challenges faced by Temu, suggesting that these issues might also play a role in its advertising decisions. However, this aspect is not extensively discussed. Overall, the comments provide a range of perspectives on the possible motivations and consequences of Temu's move, largely focusing on the financial and strategic aspects.

• A loophole used by Shein/Temu to ship packages to US tax-free

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  Posted: 2025-02-02 20:31:53

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  Shein and Temu exploit a US customs rule called the "de minimis" threshold, which exempts packages valued under $800 from import duties and taxes. This allows them to ship massive quantities of low-priced goods directly to consumers without the added costs normally associated with international trade. This practice, combined with potentially undervalued shipments, is under increasing scrutiny from US lawmakers who argue it gives Chinese retailers an unfair advantage, hurts American businesses, and facilitates the import of counterfeit or unsafe products. Proposed legislation seeks to close this loophole and level the playing field for domestic retailers.

  The Business Insider article, "A loophole used by Shein and Temu to ship packages to US tax-free," elucidates the strategic exploitation of a legal provision known as the de minimis threshold by prominent e-commerce platforms Shein and Temu. This threshold, established at $800, effectively exempts imported goods of lesser value from import duties and taxes, fostering a more streamlined and cost-effective cross-border trade process for low-value items. The article posits that Shein and Temu, both recognized for their remarkably low prices and extensive inventories of inexpensive goods, are leveraging this de minimis provision to a significant extent, thereby minimizing their tax burdens and contributing to their competitive pricing strategies.

  The piece further elaborates on the growing scrutiny surrounding this practice. Legislators and industry observers are increasingly voicing concerns that these companies, particularly Shein and Temu, are systematically exploiting this rule, designed for occasional small imports, to facilitate large-scale, commercial import operations. This circumvention, they argue, not only deprives the US government of substantial tax revenue but also places domestic businesses, which bear the full brunt of US taxation, at a distinct disadvantage.

  The article details how the structure of Shein and Temu's operations, characterized by direct shipments from overseas vendors to individual US consumers, facilitates the exploitation of the de minimis rule. By maintaining this direct-to-consumer model and ensuring that individual package values remain below the $800 threshold, these companies effectively bypass the typical import duties levied on larger commercial shipments. This practice is coming under increasing scrutiny, with some arguing it undermines the intended purpose of the de minimis provision.

  Furthermore, the Business Insider article touches upon the broader implications of this practice for the retail landscape. The ability of Shein and Temu to offer such low prices, partially attributed to the circumvention of import taxes, is reshaping consumer expectations and exerting considerable pressure on traditional retailers. The long-term consequences of this shift in the competitive landscape remain a subject of ongoing debate. The article suggests that a reassessment of the de minimis threshold and its application in the context of modern e-commerce practices might be necessary to ensure a level playing field for all market participants and to safeguard government revenue streams. This potential reassessment, driven by mounting concerns regarding the perceived exploitation of the de minimis provision, could significantly impact the business models of companies like Shein and Temu.

  • Shein
  • Temu
  • e-commerce
  • fast fashion
  • international shipping
  • tax loophole
  • de minimis
  • US Customs
  • import tariffs
  • trade
  • retail
  • cross-border commerce
  • tax evasion
  • global trade
  • online shopping

  Summary of Comments ( 24 )
  https://news.ycombinator.com/item?id=42911511

  Verbose tl;dr

  HN commenters discuss the potential abuse of the de minimis threshold by Shein and Temu, allowing them to avoid import duties and taxes. Some argue that this gives these companies an unfair advantage over US businesses and hurts American jobs. Others point out that this "loophole" is not new, has existed for decades, and is used by many international retailers. Some also suggest the focus should be on simplifying the US tax code and reducing tariffs rather than targeting specific companies. The impact on consumer prices and potential benefits of lower prices are also debated, with some commenters suggesting that addressing the loophole could raise prices. There is skepticism about whether Congress will effectively close the loophole due to lobbying from various interests. Some also highlight the complexity of international trade and customs procedures.

  The Hacker News post titled "A loophole used by Shein/Temu to ship packages to US tax-free" (https://news.ycombinator.com/item?id=42911511) has generated several comments discussing the de minimis threshold for imported goods and its exploitation by companies like Shein and Temu.

  Several commenters point out that this "loophole" isn't a loophole at all, but rather a deliberately implemented policy designed to streamline the import process for low-value goods. They argue that the cost of collecting duties and taxes on these small shipments would outweigh the revenue generated. One commenter highlights the historical context, explaining that this threshold has existed for a long time and was initially intended for personal shipments, not large-scale commercial operations. The discussion revolves around whether the current threshold of $800 is appropriate given the scale of e-commerce today and the exploitation of this policy by companies like Shein and Temu.

  Some commenters express concern about the impact on domestic businesses and the potential loss of tax revenue. They suggest that the de minimis threshold should be lowered or eliminated altogether to level the playing field. Others argue that focusing solely on the de minimis threshold overlooks other contributing factors to the success of companies like Shein and Temu, such as their supply chain efficiency and low labor costs.

  A few commenters discuss the potential negative externalities associated with these companies, including environmental concerns related to shipping and potential labor exploitation. They argue that the current policy indirectly subsidizes these practices.

  There's also a thread discussing the complexities of enforcing stricter import regulations. Commenters mention the logistical challenges of inspecting every small package and the potential for increased delays and costs for consumers. One commenter suggests alternative approaches, such as requiring online marketplaces to collect sales tax at the point of sale, regardless of the shipment's value.

  Some commenters also highlight the consumer benefits of the current policy, such as lower prices and access to a wider variety of goods. They argue that changing the de minimis threshold could harm consumers, particularly lower-income individuals who rely on affordable imported goods. The discussion acknowledges the complex trade-offs involved in adjusting this policy.

  Finally, some commenters question the Business Insider article's framing of the issue, arguing that it oversimplifies a complex problem and uses loaded language like "loophole" to sensationalize the story. They suggest that a more nuanced discussion is needed to address the challenges and opportunities presented by the growth of cross-border e-commerce.