Stories with Tag marketing strategy

• Temu pulls its U.S. Google Shopping ads

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  Posted: 2025-04-14 23:43:56

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  Temu, the popular online marketplace, has stopped running Google Shopping ads in the U.S. While the company hasn't officially stated a reason, the move comes amidst growing concerns about its business practices, including potential connections to forced labor and data security risks. This decision removes a significant source of visibility for Temu, which had heavily relied on these ads to drive traffic and compete with established e-commerce giants. It remains unclear if this is a temporary pause or a permanent shift in Temu's advertising strategy.

  The online retailer Temu, known for its remarkably low prices and extensive selection of goods, has ceased its advertising campaigns on Google Shopping within the United States. This strategic shift, reported by Search Engine Land on October 26, 2023, removes Temu's product listings from the prominent product carousels and individual product listing ads that appear within Google's search results and dedicated Shopping tab. While the precise rationale behind this decision remains undisclosed by Temu, it marks a significant alteration in the company's approach to attracting customers in the highly competitive American e-commerce landscape. Previously, Temu had invested heavily in Google Shopping ads, leveraging the platform's expansive reach to showcase its diverse product catalog to a broad audience of online shoppers. This cessation of paid Google Shopping campaigns suggests a potential recalibration of Temu's marketing strategy, possibly indicating an exploration of alternative advertising avenues or a renewed focus on organic search visibility and other promotional channels. The impact of this move on Temu's visibility and sales performance in the U.S. market remains to be seen, as the company continues to navigate the complexities of establishing a strong presence amidst established e-commerce giants. For the time being, consumers seeking Temu's products will need to navigate directly to the company's website or app, rather than encountering them directly within Google's shopping-focused interfaces.

  • Temu
  • Google Shopping
  • Advertising
  • e-commerce
  • Online Retail
  • Search Engine Marketing
  • SEM
  • Digital Marketing
  • Paid Search
  • Cost Optimization
  • marketing strategy
  • US Market

  Summary of Comments ( 521 )
  https://news.ycombinator.com/item?id=43687495

  Verbose tl;dr

  HN commenters speculate on Temu's reasons for pulling its Google Shopping ads. Some suggest it's due to poor ROI, citing the intense competition and high cost of Google Ads, especially for a company facing scrutiny over its business practices. Others posit that Temu may be shifting its marketing strategy towards organic search and social media platforms like TikTok, where it's already heavily invested. A few commenters express skepticism about Temu's long-term viability, suggesting the move signals financial trouble, while others believe they're simply optimizing their ad spend and exploring alternative avenues for customer acquisition. The aggressive pricing and potential legal challenges Temu faces are also mentioned as possible contributing factors.

  The Hacker News post titled "Temu pulls its U.S. Google Shopping ads" has generated several comments discussing the implications of Temu's decision to halt its Google Shopping ad campaigns in the United States. The discussion primarily revolves around speculation on the reasons behind the move and its potential impact on Temu's business.

  Several commenters suggest that Temu's aggressive advertising spending on platforms like Google and Meta might have been unsustainable, leading to diminishing returns. They posit that Temu might be exploring alternative, potentially more cost-effective, marketing strategies. Some users speculate that the focus could shift towards organic search optimization or other advertising channels.

  The effectiveness of Google Shopping ads for a business model like Temu's is also debated. Some commenters argue that Temu's ultra-low prices and reliance on a vast catalog of products might not align well with the product-specific nature of Google Shopping ads. They suggest that broader brand awareness campaigns might be more suitable for Temu's approach.

  Another thread of discussion revolves around the competitive landscape and the potential influence of established players like Amazon and Shein. Commenters speculate on the role of competition in shaping Temu's advertising strategies.

  There's also some discussion about the potential impact on Google's advertising revenue, though most commenters seem to believe the impact will be minimal given Google's overall size and advertising portfolio.

  Finally, a few comments touch upon the potential regulatory and legal challenges faced by Temu, suggesting that these issues might also play a role in its advertising decisions. However, this aspect is not extensively discussed. Overall, the comments provide a range of perspectives on the possible motivations and consequences of Temu's move, largely focusing on the financial and strategic aspects.

• A few words about indie app business

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  Posted: 2025-02-28 02:59:24

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  Indie app development is a challenging business. While success stories exist, most indie apps don't achieve significant financial success. Marketing, discoverability, and competition from larger companies are substantial hurdles. Furthermore, the continuous need for updates and platform changes necessitates ongoing development effort, even without guaranteed returns. Despite the difficulties, some developers find the pursuit rewarding for the creative freedom and potential, albeit small, for financial independence. Ultimately, passion for the project is crucial for persevering through the demanding and often unprofitable reality of indie app development.

  Charlie Monroe, in his blog post titled "A Few Words About Indie App Business," provides a comprehensive and somewhat disheartening perspective on the realities of independent software development for profit. He commences by acknowledging the allure of the indie app dream – a vision of financial freedom and creative autonomy achieved through the development and sale of one's own software. He contrasts this idyllic image with the often stark realities he has observed within the independent app development landscape.

  Monroe meticulously details the challenges associated with achieving sustained success in this field. He argues that the vast majority of independent app developers struggle to generate significant revenue, highlighting the immense competition, the rapidly changing technological landscape, and the substantial time commitment required for marketing, customer support, and continuous product development. He elucidates the difficulty of accurately predicting future market trends and emphasizes that even apps that initially gain traction can quickly lose momentum as user preferences shift or competitors emerge with superior offerings.

  A core element of Monroe's argument revolves around the fallacy of the "passive income" narrative frequently associated with app development. He underscores the ongoing effort necessary to maintain an app's relevance and functionality, including addressing bugs, implementing new features, and adapting to operating system updates. This continuous maintenance, he contends, often transforms the idealized notion of passive income into a demanding and time-consuming endeavor, more akin to running a small business than enjoying financial freedom.

  Further elaborating on the complexities of app marketing, Monroe discusses the intricacies of app store optimization (ASO) and the challenges of attracting and retaining users in a crowded marketplace. He notes that even with a well-designed and functional app, success hinges heavily on visibility and discoverability, which often necessitate significant investment in marketing efforts. Furthermore, he touches on the ongoing pressure to adapt to changing user expectations and the need for consistent updates and improvements to remain competitive.

  Finally, Monroe concludes his post by acknowledging that while the indie app business can be challenging, it can also be rewarding for those with realistic expectations and a strong work ethic. He encourages aspiring independent developers to thoroughly research the market, carefully consider the financial implications, and prepare for the significant time and effort required to build and maintain a successful app. He emphasizes the importance of understanding the long-term commitment involved and urges potential developers to approach the endeavor with a realistic understanding of the challenges and rewards inherent in the indie app business.

  • indie app development
  • app business
  • Indie Game Development
  • Mobile App Development
  • app marketing
  • Monetization
  • App Store
  • indie developer
  • software business
  • small business
  • entrepreneurship
  • self-publishing
  • app pricing
  • marketing strategy

  Summary of Comments ( 8 )
  https://news.ycombinator.com/item?id=43201251

  Verbose tl;dr

  HN commenters generally agreed with the author's points about the difficulty of the indie app market. Several shared their own struggles with discoverability and monetization, emphasizing the importance of marketing and a unique value proposition. Some suggested alternative business models like subscriptions or focusing on niche markets. A few commenters pointed out the inherent luck involved in succeeding, while others questioned the sustainability of a purely indie approach, suggesting exploring contract work or other income streams for stability. The importance of managing expectations and enjoying the process was also highlighted.

  The Hacker News post titled "A few words about indie app business" (linking to charliemonroe.net) generated a moderate discussion with a few interesting points raised in the comments section.

  Several commenters focused on the challenges of marketing and discovery, echoing the author's concerns. One commenter highlighted the difficulty of competing with large companies that can afford extensive marketing campaigns, effectively drowning out smaller independent developers. They pointed out that even a truly great app can languish in obscurity without significant marketing efforts, a disheartening reality for many indie developers.

  Another commenter discussed the shift in the app landscape, noting that the initial gold rush of the App Store has subsided. They suggested that the current market is much more mature and competitive, requiring a more sophisticated approach to both development and marketing than simply building a good app. This commenter also emphasized the importance of identifying a niche and catering specifically to its needs, rather than trying to appeal to a broad audience.

  A further discussion thread delved into the specifics of marketing strategies for indie developers. One suggestion was to leverage content marketing by creating valuable resources related to the app's functionality, thus attracting potential users organically. Another commenter proposed exploring alternative app stores, although acknowledging that these often have smaller user bases and potentially less lucrative monetization options.

  The practicality of relying solely on indie app development as a primary income source was also debated. Skepticism was expressed, with some commenters arguing that the odds of achieving significant financial success are slim. They suggested treating app development as a side project or hobby, rather than betting one's livelihood on it.

  Finally, a few commenters shared their personal experiences, some recounting successes with niche apps, while others described the frustration of pouring effort into projects that ultimately failed to gain traction. These anecdotal accounts served to illustrate the realities of the indie app market, both the potential rewards and the significant challenges.

  While not a highly active discussion, the comments on the Hacker News post offer valuable insights into the current state of indie app development, particularly the crucial role of marketing and the increasingly competitive nature of the market. They paint a picture of a landscape where passion and creativity alone are often insufficient, and a strong business strategy is essential for survival.