The author details their initial struggles and eventual success finding freelance clients as a web developer. Leveraging existing connections, they reached out to former colleagues and utilized their alumni network, securing a small project that led to a larger, ongoing contract. Simultaneously, they explored freelance platforms, ultimately finding Upwork ineffective but achieving significant success on a niche platform called Codeable. Focusing on a specific skillset (WordPress) and crafting a strong profile, they quickly gained traction, attracting higher-paying clients and establishing a steady stream of work through consistent proposals and high-quality deliverables. This two-pronged approach of networking and niche platform targeting proved effective in building a sustainable freelance career.
In a Substack post entitled "Freelancing: How I Found Clients, Part 1," the author, operating under the pseudonym "crocspace," meticulously details their initial foray into the realm of freelance software development and the strategies employed to secure their first paying clients. The narrative commences with an exposition of the author's background, highlighting their prior experience in a traditional employment setting and the subsequent decision to transition into the more autonomous landscape of freelancing. This shift was motivated by a desire for increased control over their work-life balance and the potential for greater financial rewards.
The author articulates a deliberate and methodical approach to client acquisition, eschewing the common reliance on freelance platforms and instead focusing on direct outreach to potential clients. This involved identifying businesses with a discernible need for software development services, often evidenced by outdated websites or a lack of digital presence. The author then crafted personalized emails, showcasing their understanding of the client's business and proposing specific solutions to their technological challenges. This personalized approach, as opposed to generic outreach, is emphasized as a key differentiating factor in their success.
The post elaborates on the importance of showcasing a portfolio of previous work. While acknowledging the difficulty of building a portfolio without prior client projects, the author describes their resourceful solution: developing personal projects that demonstrated their technical proficiency and problem-solving capabilities. These projects served as tangible evidence of their skills, lending credibility to their proposals and assuaging potential client concerns about their lack of formal freelance experience.
Furthermore, the author emphasizes the significance of networking, albeit not in the traditional sense of attending industry events. Rather, they advocate for leveraging existing connections, such as former colleagues and acquaintances, to uncover potential leads and referrals. This "warm introduction" approach, they argue, significantly increases the likelihood of a positive response and facilitates the establishment of trust.
Finally, the post concludes with a reflection on the iterative nature of the client acquisition process. The author candidly admits to experiencing rejections and setbacks, underscoring the importance of perseverance and continuous refinement of their outreach strategies. The overarching message conveyed is that securing freelance clients requires a proactive, strategic, and persistent effort, with a focus on building relationships and demonstrating tangible value to prospective clients. The post anticipates a future installment, promising further insights into the author's ongoing journey in the world of freelancing.
Summary of Comments ( 72 )
https://news.ycombinator.com/item?id=43158262
Hacker News users generally found the advice in the linked article to be common sense, with several pointing out that networking and referrals are the most effective methods for freelancers to find clients. Some commenters emphasized the importance of specializing in a niche and building a strong online presence, including a portfolio website. Others shared their own experiences with cold emailing, which had mixed results. One commenter questioned the value of platforms like Upwork and Fiverr, while another suggested focusing on larger companies. The overall sentiment was that the article offered a decent starting point for new freelancers but lacked groundbreaking insights.
The Hacker News post "Freelancing: How I found clients, part 1" linking to a Crocspace Substack article has generated several comments discussing the author's approach to finding freelance clients and broader freelancing strategies.
One commenter points out the importance of the author's existing network, highlighting that having a pre-existing reputation and connections significantly eased their entry into freelancing. This commenter emphasizes that starting entirely from scratch, without any network, is considerably harder.
Another commenter questions the scalability of the author's methods, particularly regarding the reliance on personal networks. They express skepticism about relying solely on warm leads and suggest the need for a more proactive, outbound approach for sustained client acquisition beyond the initial stages.
Expanding on this theme, a subsequent comment discusses the challenges of maintaining a consistent pipeline of work solely through networking. They suggest the author explore additional client acquisition strategies, such as cold outreach, content marketing, or utilizing freelance platforms.
Several commenters express interest in the financial aspects of freelancing, inquiring about the author's rates and income progression. They also discuss the importance of clearly defining one's services and target market.
One commenter shares their personal experience with freelancing, highlighting the value of specializing in a niche and becoming a recognized expert in a specific area. They advocate for building a strong online presence and showcasing expertise to attract relevant clients.
The conversation also touches upon the importance of soft skills in freelancing, including communication, client management, and the ability to handle difficult situations professionally. One commenter emphasizes the need for clear contracts and communication to avoid misunderstandings and ensure smooth client relationships.
A few commenters offer additional resources and advice for aspiring freelancers, including links to helpful websites and communities. They also stress the importance of continuous learning and adaptation in the ever-evolving freelance landscape.
Finally, there's some discussion about the pros and cons of various freelancing platforms and the challenges of finding high-quality clients on these platforms. Some commenters share their experiences with different platforms, offering insights into their effectiveness and suitability for different types of freelancers.