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  • Ask HN: How are you acquiring your first hundred users?

    Posted: 2025-05-13 08:41:25

    The original poster is seeking advice on acquiring their first 100 users for a new B2B SaaS product aimed at small businesses and solopreneurs. They've already built an MVP and are looking for strategies beyond traditional marketing like SEO and social media, which they feel are too slow and competitive. They're specifically interested in tactics that have worked for others in gaining early traction, particularly those involving direct outreach and community engagement.

    Summary of Comments ( 196 )
    https://news.ycombinator.com/item?id=43970837

    The Hacker News comments on "Ask HN: How are you acquiring your first hundred users?" offer a variety of strategies. Several commenters emphasized the importance of directly reaching out to potential users, whether through cold emailing, participating in relevant online communities, or attending industry events. Content marketing, particularly creating valuable resources like blog posts, tutorials, and free tools, was also a recurring theme. Some suggested leveraging existing networks, like friends, family, and former colleagues, for early adoption and feedback. Others highlighted the importance of offering a strong incentive for early users, such as exclusive features, discounts, or personalized onboarding. A few cautioned against paid advertising in the initial stages, recommending focusing on organic growth strategies first. Finally, several commenters stressed the importance of iterating based on user feedback and continuously refining the product.